Medibank marketing executive Lisa Ronson killed in ATV accident on farm near Daylesford
Lisa Ronson was killed in a buggy rollover on her property in regional Victoria. (Supplied)
In short:
Marketing executive Lisa Ronson, 52 has died in an all terrain vehicle (ATV) crash at a property near Daylesford.
It's the third death involving an ATV on a rural Victorian property in two months.
What's next?
Coles and Medibank have paid tribute to Ms Ronson.
Worksafe is investigating the death of top Victorian marketing executive, Lisa Ronson in an all-terrain vehicle crash on her farm near Daylesford, north-west of Melbourne.
Police say the 52-year-old lost control of the vehicle, and it rolled at about 7pm on Saturday.
Emergency services were called to the property, Vale Hill House, on Clunes-Daylesford Road in Ullina but were unable to revive the woman.
No-one else was injured.
The woman was driving the ATV on a farm in Ullina. (ABC News)
'An inspiring leader'
Lisa Ronson was employed by Medibank as its chief marketing officer.
In a statement, CEO David Koczkar said the team was devastated by the news of Lisa's death.
"Lisa was a brilliant, loved, and much-respected member of our team at Medibank."
"Our thoughts are with her family and friends during this very difficult time," he said.
Ms Ronson was a board member of Wheelchair Rugby Australia and an adjunct professor at Deakin University.
AFL chief executive Andrew Dillon paid tribute to Ms Ronson at the AFLW awards in Melbourne on Monday night.
"Lisa Ronson was a strong advocate for women's football through her partnership with the AFLW competition, firstly at Coles and most recently with Medibank," he said.
"A friend of so many in the AFL."
Her former employer, Coles, also issued a statement.
"Lisa was an inspiring leader, valued colleague and friend to many in the Coles team."
"She will be truly missed."
Police are preparing a report for the coroner and WorkSafe is investigating the circumstances surrounding the crash.
It's the third death involving an ATV accident on a rural Victorian property in the past two months.
In October, a man and a child were killed when a buggy carrying four people rolled over at a private property in Tubbut, in Victoria's far east near the New South Wales border.